Kaia Gerber’s First Chanel Campaign Was Shot in Coco Chanel’s Home

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Peter White

Model Kaia Gerber is adding yet another major fashion campaign to her ever-growing body of work. This week Chanel released its Spring 2018 handbag campaign featuring the 16-year-old model lounging in the home of the brand's iconic founder, Gabrielle Bonheur "Coco" Chanel.

The black and white images were captured by Chanel's Creative Director, Karl Lagerfeld, in Coco's former apartment which sits above the brand's flagship store in Paris. In the shots, Kaia is seen sitting on a plush couch sporting Chanel bags embellished with glitter and, of course, the brand's iconic double "C" logo. Each bag is paired with a matching Chanel ready-to-wear look including an incredible ruffled sleeve dress that comes complete with a black bow-tie waistline.

Though this is her first campaign with Chanel, this is not the first time Kaia and Karl Lagerfeld have worked together on a noteworthy project. In January, Karl tapped Kaia to make her Paris Couture debut at Chanel's 2018 Couture show. Not too long after, the duo announced that they were co-designing a capsule collection for Karl's namesake label, featuring ready-to-wear and accessories inspired by Kaia's West Coast style. It's a relationship that continues to bring new and exciting opportunities for the model and in turn for her millions of fans.

Courtesy of Chanel

Courtesy of Chanel