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Grow your business with Google Merchant Center

Grow your business with Google Merchant Center

Merchant Center lets you manage how your in-store and online product inventory appears on Google. Our merchant solutions help you reach hundreds of millions of people looking to buy products like yours each day.1,2

A cellphone showing merchant center results on google search.

Drive sales

Reach hundreds of millions of people looking to buy products like yours each day.1,2

Reach more customers

Google will connect you with the right customers across Search, Shopping, YouTube, and the web.

Get business insights

Measure the impact of every sale so you can show your products to the most valuable customers.

Get your products on Google with Merchant Center

Add products to Google at no cost
Promote your products to reach more customers
Get results and insights

Get Started right from your eCommerce platform

Select your eCommerce platform provider to get your products on Google.

Frequently asked questions

  • 1 Google / Ipsos, Global Retail Study, Feb 2019. Base: Total sample (n=15134) Global online 18+ who shopped in the last week. Countries included: AR, AU, BR, CA, CZ, FR, DE, IN, ID, IT, JP, KR, MX, NL, PL, PT, RU, SA, ZA, ES, SE, TR, UA, UK, US, AE, VN
  • 2 Google / Ipsos, Global Retail Study, Feb 2019. Base: Total sample (n=14206) Global (excl. China) online 18+ who shopped in the last week. Countries included: AR, AU, BR, CA, CZ, FR, DE, IN, ID, IT, JP, KR, MX, NL, PL, PT, RU, SA, ZA, ES, SE, TR, UA, UK, US, AE, VN