A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.

This book examines modern consumption, focusing on concepts of autonomy and rationality.

A genuinely fresh text on the art of persuasion in advertising, this book is essential reading for all marketing students and academics.

In this riveting true story, discover how John came back from the dead end of grief and returned to hope.

The work also shows how to evaluate various findings on buyer behavior and how to discuss the strengths and weaknesses, as well as the applicability of these findings to marketing.

This book is written by two of the leading practitioners in the field and is complete with thorough references and real life examples to follow. Emotions, whether it is realized or not is one of the central factors in our buying behavior.

This book presents an integrated view of the three main approaches to organization – classical, human relations and systems – showing what each has of value to contribute and how they complement each other.

This book is a successor to the earlier and widely-used Business Organization. In this book the author helps the student to develop his or her own critical and conceptual understanding of the subject.

This book analyzes the nature and role of interpretation in social interactions, decision making in social science enquiries and consumer marketing, in the use of statistics and causal analysis, in consumer evaluations of products and in ...

First published in 1972, this book combines concepts from the philosophy of science and statistics with social science techniques to form a methodological text for all those engaged in the social sciences and in management.